I’m not a huge gift person, but I do believe in investing in things that enable you to chase your best moments #GOATworthy #sponsored, A post shared by Chelsea Y.✨ Hawaii + Travel (@chelseakauai) on Dec 19, 2018 at 9:00am PST. When executed well, they generate enormous amounts of buzz and give a brand that all-important exposure. With streaming of games like Fortnite being the mainstream, we expect Twitch to continue to be a viable option for marketers. Looking for standard terminology to define influencer tiers? Digital media is no longer seen as the “ugly step-sister” to traditional media and now everyone wants in. We can expect the use of smaller influencer tiers to increase as influencer marketing strategies grow more diverse and sophisticated. It's going to be more targeted, more measurable, more transparent — and more effective. Creators will be catering to an older audience that is seeking specialized content. From rock-solid contracts, to stricter vetting processes, to clearer communication, to better reporting capabilities, calculating the return of influencer marketing has become less burdensome for marketers. The best way that we can analyse the growth of influencer marketing over the last few years is to compare the (estimate) market size of the industry each year. Now that we’re leaving 2019 behind, let’s look ahead to our predictions for 2020 influencer marketing trends. I'm optimistic that "influencers" won't continue taking brand money just because of a big check, but rather because it aligns with their message. The numbers speak for themselves, with 80% of marketers finding it effective and nearly two-thirds having upped their budgets this year. User and Influencer Generated Content in 2020. the Future of Regulation in Influencer Marketing… Brands want to be involved with personalities who can form genuine bonds with their audience. This is a vital aspect of influencer marketing, allowing the brand to build credibility and a natural loyalty among the audience. In recent years, we’ve seen the influencer marketing industry grow significantly. So much diversity! Influencer marketing is here to stay. Twitch, meanwhile, is a familiar network which now boasts many of the top gamers and streamers in the world. Fashion and beauty brands are most commonly found to be gifting these elaborate trips. I predict that this will continue in 2020. Finally, probably the most interesting thing happening is the shift in 'traditional' entertainers becoming YouTubers.”, Teala Dunn – YouTuber, entrepreneur: “I think TikTok is the next big thing and I’m absolutely obsessed! For many years, mascots, cartoons and animated film characters have held … 89% of marketers say that ROI from influencer marketing is comparable or better than other marketing channels. In a social media landscape where a good fit is the difference between success and failure, brands will continue to place more emphasis on protecting their brand and ensuring better quality campaign content. While traditional advertising is unlikely to disappear anytime soon, the effectiveness of influencer marketing and the willingness of brands to engage and invest in influencer strategies suggest that it will continue on its path of disrupting traditional and paid marketing channels. Influencer marketing can be a tricky business. In recent years, we’ve seen the influencer marketing industry grow significantly. Brand safety is a chief concern among marketers, and mitigating any potential adverse circumstances is a priority. Top gamers are tantalizing prospects for marketers—they hold enormous sway over the lucrative Gen Z and Millennial audiences. Our 2019 survey revealed that 89% of marketers state that Instagram is important to their influencer marketing strategy. By Infographic B2B on October 1, 2020. Not to mention, they offer amazing ROI at very little cost. We all know that influencer marketing is an effective tool in its own right, but is it more important than traditional and paid marketing? 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As we head into 2020, here are a few trends … Gamers command huge, loyal followings. The success of influencer marketing … As social media, and its creators, slowly becomes recognized as true needle movers, I think we'll start to value ourselves in a way that's tantamount to the advertiser spend currently taking place in the mainstream media.”, Erika Costell — YouTuber, singer, entrepreneur: “The first trend that I see is that people want compelling "bite-size" content that they can quickly consume and share with their friends. With 66% of its users under the age of 30, it is a top marketing platform for brands that want to tap into younger markets. Instead, they’re identifying new ways of establishing working relationships with brands. TikTok and Twitch have emerged as major players in influencer marketing. Long-form captions are frequently used for direct interaction with followers, whether it’s through a question asking them to share their own experiences or a CTA which prompts engagement. Below is a breakdown of the influencer tiers: Mega-influencers tend to be the ideal social media personality to work with as they command massive followings. Biggest influencer marketing trends for 2020 and 2021. With the state of the world more precarious than ever, everyone is standing for something and using their voice loudly. Predicted to be a $10 billion industry by … We also saw a lot more crossover; celebs doing brand deals, influencers moving to traditional and then the total blurred line of everything the Euphoria cast did. I personally think it’s super addicting.”, Bella Thorne — Actress, author, entrepreneur: "To me the rise of TikTok is one of the biggest things coming up. It’s one of the main reasons a properly-vetted roster of influencer partners is so essential when launching a campaign. As the Nordic saying goes “There is no bad weather, only inappropriate clothing.” Just use code CHELSEA15 at checkout. It’s the influencers who have built a real relationship, and trust with their audience, who are winning. There is also the additional benefit that endorsing their own product is a much easier sell. This is just one of many trends that has made a huge impact on the industry. As we alluded to earlier, it’s becoming ever-more important for brands to nurture long-term influencer relationships. I did that with my recent album. To maximize the ROI of their influencer marketing campaigns, they … This is an influencer marketing trend that will continue as influencers grow more adept at incorporating sponsored content and endorsements into their work—an increase in professionalism that is a premium in itself. Instagram remains the preferred platform for influencer marketing. 2020 Influencer Marketing Trends Report Key Findings From Tribe Dynamics’ Brand and Influencer Surveys. 20 Influencer Marketing Trends in 2020 Influencer marketing has proven itself to be a highly effective marketing strategy, and it shows no signs of slowing down in 2020. Social media influencers are every bit the trend-setters that mainstream celebrities are. Revolve, the online clothing retailer, has been employing influencer-centric strategies for several years. This alone is indicative of how vital influencers are to the platform, as well as how important it is for the platform to work for influencers. What Are The Top Influencer Marketing Trends In 2020? There’s also the reverse side, where successful entrepreneurial influencers are launching their own products and securing lucrative deals with big retailers. Admiring last light over the serene Blyde River Canyon during my road trip through Mpumalanga, South Africa with @jacques_crafford . If the sponsor has already handed over the money, it’s too late. Instagram has also introduced IGTV, a competitor in the long-form video market, meaning there are three outlets from which brands can advertise on. How Influencer Relationships will look in 2020. Finally, younger athletes have grown up using social media and are comfortable with putting themselves out there. bangkok is to thai for #TrippinWithTarte #SephoraLovesTarte, A post shared by (@ameliath) on Jun 15, 2019 at 6:02am PDT. Instagram is currently a fast-growing social … All expenses paid so long as they upload a post or two to promote the brand. There’s a reason the influencer marketing industry is booming. Influencer Marketing Trend #2: Twitch Influencer Marketing is on the Rise. Influencer Marketing Trends In 2020: Influencer Marketing is Expected to Grow to $9.7 Billion This Year! As more funds pour into this now-vital industry, brands simply cannot afford to be hoodwinked and sacrifice precious ad dollars. Many are tired of driving sales for other companies. Additionally, influencers have been making extensive use of merchandising as a revenue stream. This demonstrates the improvement of the gaming industry in its mainstream appeal. Influencer marketing relies heavily on trust and authenticity between the influencer and their audience, something nano-influencers are able to achieve by nature of their intimate relationship with their audience. Let's collaborate on influencer marketing and social media stories. As pricing models continue to shift across platforms and industries, the cost of working with influencers will not be uniform across the board. Instead, they’re looking to grow their own brands. Alternatively, 2% of marketers said they would decrease their spending on influencer marketing this year. 4 influencer marketing trends to know in 2020 [Infographic] Next Article Shandia Drummond-Butt. Previously in 2016 the influencer … But as the industry matures and marketers become more savvy, expect to see further improvements in measuring the ROI of influencer marketing. This is why brands are putting more effort than ever into collaborations with influencers who are a good fit for the brand and the audience they are trying to engage. This has led a substantial decrease in vanity marketing—that is, paying big money for a mega-influencer to endorse a product and generate millions of impressions. This is one of the reasons large brands are accommodating strategies which feature such diverse influencer rosters. Forging strong relationships marketing is a familiar network which now boasts many of the total marketing on. 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