Not only is that annoying and frustrating to us influencers who are busy building our audience organically, but it’s also completely meaningless to collaborate (unless they pay a pretty little penny and that’s the only thing you’re looking for). How to Collaborate With Brands: a Guide for Influencers. and then i promote their clothes on my ig. Before you decide to collaborate with brands, take a long minute to think: How much do I really love this? 27 February 2020; Jenny Harper ; Influencer marketing has been rocking the online world for some time now. I’ve broken it down into the two most common scenarios: Brand Reaches Out To Me and I Reach Out To Brand. And the story begins with the idea for a campaign but continues with choosing and verifying the best influencers. “Old, wise influencers” say: “Always have a proposal at your disposal”. While promises and words say a lot, nothing speaks louder than… numbers. And this is when a problem arises. Brands are getting aware that the fact that someone has a million followers and a 0.02% engagement rate is a red flag. Social media enthusiast and mum to a charming little boy. It is beneficial both for social media influencers (providing you with more control over the way your social media success is perceived by professionals) and brands (providing them with more control over the ROI of potential marketing campaigns). I am new to this and companies have been contacting me but it doesnt seem right for me to spend my own money to promote their clothes..right? Take a look at your target group – how receptive are they to sponsored content? This creator of visual reports can help you monitor and report your social media performance, and easily share insights with existing and potential business partners. Do your research. Other questions that will help you make a decision are: How big is the brand? Does this actually make sense and is there a natural synergy? Remember, brand reps comb through hundreds of e-mails a day so try and make it easy for them! So, make the effort to personalise and acknowledge the person on the other side. Custom rate cards are pretty simple to create on programs like Powerpoint (Photoshop too but it can be a little trickier). 4. Lots of times brands miss the tags or mentions when you post a photo featuring their … I know it’s daunting to start out something for the long run. You can unsubscribe at any time. In influencer marketing, content matters a lot, but there are more factors that contribute to success. Don’t let anyone take you for a ride with it. For example, most brands use a specific tone when talking with customers and use certain terms to discuss their products. While this is not a walk in the park, it is not impossible either. For some brands, you just won’t be the right fit – and that’s OK too. Any time you are paid, sponsored, given anything for free, in-kind, gifted etc to collaborate with brands. When I’ve contacted them, I make note so I can follow up later. Product collaboration deals can be structured in various ways. Amazing! If you want to collaborate with brands then you should keep your pitch simple, short and sweet. For finding the correct emails, go to the website first. It takes practise and patience to locate a possible good e-mail contact for any of these individuals but it’s worth it if you’re e-mail will be directly reaching them vs going to a massive inbox with countless other correspondence. Sometimes it’s good to collaborate with brands for free if you’re just beginning to get a little Instagram collab experience under your belt and showcase to other brands you are in demand! Ideas on how to collaborate with brands if you’re just starting out: Find local boutiques in your area and reach out to them. I know this seems ridiculously obvious but you’d be shocked how many people don’t know how to go about finding the person they need to speak to about collaboration. The first step in contacting brands is to send a warm e-mail. I’ve been contacted for some of the randomest things from colored contact lenses to bean bags, none of which I find particularly exciting and I doubt would resonate much with my audience. However, imagine the following scenario. The influencer campaign you’re part of has started. Don’t be afraid to start a conversation. Dashboards give brands unique access to detailed data, the accuracy of which is guaranteed by NapoleonCat, an official Facebook Marketing Partner. xoxo Ana, Wow what an amazing post! Below you will find a list of best practices you should follow when working with brands that will really help you stand out. HOW TO COLLABORATE WITH BRANDS?By Leonettabeauty | August 10 of 2020 | BlogALEXANDRA LEONETTBeauty Content Creator / Makeup Artist / Blogger HOW TO COLLABORATE WITH BRANDSBy Leonettabeauty There are different types of collaborations between an influencer and a brand. After finishing a collaboration with a brand, be sure to follow up, thank them for working with you, send over your favorite images and leave the door open for future collaborations. So, write down the top brands you want to work with along with ideas of how you would promote their product. Lately, I’ve been asked about my process of brand connections as a blogger, influencer and content creator. DO YOU REALLY WANT TO LEARN HOW TO GROW YOUR INSTAGRAM?! The tool allows you to share relevant statistics from various social media platforms and content types: Facebook posts, Instagram Stories, Instagram posts, YouTube videos, Tweets, and even blog posts. You can unsubscribe at any time. Is this opportunity unmissable, completely worthy of a post, my time, my effort and releasing onto my brand platforms? Thanks for leaving your comment! Once you create a Dashboard, the data updates automatically. Good luck girl! Yet, I was struggling to find some brands to collaborate with. Measuring Instagram statistics is one of the keys to success when it... Instagram is famous for the heart button users can double-tap posts to... Legend has it that behind every piece of social media content there... We use cookies so we can better understand how NapoleonCat’s website and application is being used, provide more personalised experience and marketing communication. Network with others in the travel industry. Successful collaborations with renowned brands can also attract other companies to your social media profiles while being a stable source of income. You can hire that work to be done, or hire somebody to do your job as CEO, then you can do that yourself, ideally. Influencers, on the other hand, should make an effort to align sponsored posts with the brand’s strategy and closely follow campaign guidelines. That will give you an indication of whether you want to be part of that tribe and jump on a collaboration. You are trying to wrap up a business deal — and a business deal is rather professional, so a collaboration request should be coming through a professional e-mail address. Can you do anything to improve your engagement rates per post? Your email address will not be published. As you start to work with brands that collaborate with bloggers, you can set yourself apart by creating a positive experience for the companies you work with. Recognizing your strengths and unique qualities will help you define why you’re the right fit for brands within a specific niche. Others make it really hard (on purpose) because of demand, exclusivity and preferring to cherry-pick who they contact. They make your influencer brand stronger and showcase your professionalism. That will be the person or department who deals with collaborations. What’s your personal brand and strategy? I usually go to the brand’s website and search at the bottom for a “contact” page, or “press” or “media”. But you have to be ready to do some extra work if you want to work with brands. For example, Instagram getting rid of the public like count made assessing the engagement on influencers’ Instagram accounts very difficult. Take a closer look at your social media presence. I love this! Maybe instead of working on another feed post, put together a creative series of videos for your Stories? Let’s imagine that a big brand approaches you today, asking for social media coverage. To collaborate with brands is kind of a thing in blogger land. You should also keep in mind that brands want to find influencers who will stay with them for longer and become their brand ambassadors on social media. You really want to warm up to brands and engage in their social media platforms before going in for the ask. They weren’t a name I had ever heard of but they had over half a million followers on IG, which is a very difficult feat. A few that come to mind are FameBit, TapInfluence, Influence.co and many many more! Of course, you should always strive to make it your own, authentic and unique. If they are promoting a specific product or service, suggest adding a discount code for your audience. The Brand-Influencer collabo is a powerful thing. Often, brands will approach you with a narrative that leans towards a “gifting” style exchange. They give you product for free and you post it on your social platforms. By clicking Subscribe, you agree to join our mailing list.Find out how we manage your personal data. Don’t ramble, beat around the bush, don’t suck up or shower with compliments. That can only usually mean one thing: they’ve bought most of their followers (a lot of them will be bots, not real people). But when I began to look a little closer at each post, I noticed a huge red flag. Look for “ press ” or “ contact ” usually bigger brands will see you coming, and have this featured on their website. I have been asked a lot about how I started working with brands and making money with my instagram. Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. Your followers could be thrilled with something new, and you might even reach new audiences. A quick note about FTC Guidelines. A lifestyle, family, travel, journal and creative blog by Ana Free. It's where I can share my stories with you and speak freely on matters of the heart. Professionally, that doesn’t make sense for me, clearly, it doesn’t for you either. 9 times out of 10, I delete these types of e-mails quickly because I don’t appreciate being treated like part of a massive PR push just to see who will bite the carrot. Get more suggestions by clicking the down arrow next to their profile name. Get up-to-date social media marketing tips delivered straight to your inbox. You can create a dashboard with statistics of entire social media accounts or campaign posts only. If you care about a collaboration, you should show it to the company that contracted you and create truly engaging, high-quality content for them. I asked myself if there was something wrong with my account, with my content, and maybe you are asking yourself the same questions. HOW TO COLLABORATE WITH BRANDS ON SOCIAL MEDIA: Perspective from influencer AND brand owner! I then decided to keep my blog less commercial. Don’t be shy to ask for what truly makes you feel valued and realistically reflects the work and positives you’re bringing to the table for the brand. Especially these days when, in the USA, the FTC requires influencers to disclose clearly that they are collaborating by including #ad or #sponsored (although I see a shocking amount of influencers and bloggers – and I’m talking HUGE names too – avoiding this practice, intentional or not, I don’t know). Whether you are a seasoned influencer or just starting out in your blogging career, here are six tips on how to collaborate with brands as a blogger. It will also hint at the scale of collaboration that the brand is operating which will in turn help you decide on what terms and conditions to present to them. Dashboards make influencer marketing verification hassle-free. Do your research on the brand, maybe point out something in their philosophy that resonates with you. Build a professional personal brand and take collaborations with brands to a whole new level. Measure social media marketing performance, Service multiple clients using one platform, Professionalize your collaborations with brands. Are your “million followers” relevant to your content, or is your follower count or demographic skewed in any way? Try NapoleonCat free for 14 days. Be proactive. But don’t be lured into wasting time with products or services just because they’re free, because you could be spending that time making amazing content that focuses on YOUR BRAND. Even a single Instagram post can provide a lot of valuable insights that can potentially help you boost your engagement rates and lay the grounds for establishing relationships with a particular brand. Approach marketing agencies that specialise in travel and tourism. Dashboards make reporting easier. I say warm because a cold e-mail would be something you send to a big time blogger or some CEO you’ve never met or encountered. Join LinkedIn and Facebook groups. I understand that it can feel a little awkward responding to an e-mail that only offers free product and ask them for money. One way to do this is to closely follow their brand-style guides and learn where they align with your brand. Don’t forget that other brands will always check to see if you have ever worked on campaigns, done sponsored content etc. Save my name, email, and website in this browser for the next time I comment. Analyze your previous collaborations with brands if you’ve had any. Many factors come into play when it comes to successful influencer marketing. Brands are looking for authenticity and influencers they can trust in terms of effective campaigns. Sending a professional offer or a comprehensive set of up-to-date statistics can increase your chances of being selected for a particular social media campaign. Understanding mutual interests is vital for influencer campaigns to be successful. In this post you are going to walk away with: a free media kit If you feel that you deliver value to your following and attract an engaged target audience around your profiles, and that your social accounts are not oversaturated with sponsored content yet, then you already fit the basic requirements of many brands. The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. These are platforms you can register on (most are free) and brands can find you in the database and request you on a campaign. ), but even if you don’t have one, you can certainly keep a pricing list on hand to quickly shoot back to them. Check out a smaller brand or two on Instagram. It took me a long … The Casual Free is a home for my thoughts, passions and a window into my life. In order to submit a comment to this post, please write this code along with your comment: 48e00884c5d120e15f620e521724a9d4. There is a difference between statistics that matter and vanity metrics. Without access to in-depth insights, brands and agencies can struggle with evaluating influencers. Hey Tayler! Are they willing to repost your content on THEIR Instagram (i.e. It has been a week already and you don’t know if your posts are bringing in results. While probably won’t get a million new followers overnight, you might see a peak in your statistics and become an interesting pick for influencer marketing requests. Go to industry events, travel expos and meetups to network with business owners and marketers. So how do you find brands to promote and work with? Find out how we manage your personal data. Influencer marketing has been rocking the online world for some time now. I’m mama to a gorgeous baby girl called Zoe as well as a four-legged rescue pooch called Indie and wifey to an Argentinian music producer hunk by the name of Rodrigo (but since that’s too long I always call him Rod haha). The most common ones are Page likes or follower count. And a word of advice: it’s better to for influencers to work directly with brands so you can develop an ongoing relationship that leads to more paid collaborations. Then, as time wore on, I realised that I work really really hard at making original, authentic, captivating content. The truth is that there is nothing wrong with your content, you just need to learn how to write a pitch and collaborate now. While they might have limited budgets, this is your opportunity to get the practice you need before you move on to the bigger brands. Thanks for stopping by my lifestyle and mommy blog! If you are only starting out with influencer marketing, then it is likely that you haven’t cracked it quite yet. Good practices for creating client-agency connection Make sure that “It’s a match!” Brands tend to select agencies based on portfolios, communication, previous campaigns, and/or recommendations. Hey! It can give you a chance to build a larger community, it will challenge your creativity and grow your presence on social media. If you find an influencer who has less followers, but more expertise in your field, you two will have a “causal connection”. Maybe grab a cup of coffee because my list is quite detailed! And when I really took a minute to think of the time I spend thinking about my social platforms, I decided to put a stop to that attitude. Even if the creator has not collaborated with a brand but just mentioned it, it is useful for you to note it down if it is relevant to your profile and later contact it. Do not be scared of going the extra mile when it comes to influencer marketing activities. Some brands are really open to being contacted, they state it obviously and have a dedicated e-mail address. All of this makes you memorable, more likely to work with the brand again, and also gives you a better chance of being reposted. Please connect your site to YouTube via this page before using this widget. The communication can be slow or just rude. Companies are reaching out to you because of your engagement, following and hopefully, above all, your philosophy and fit. Unfortunately, many influencers do not send reports to their business partners, and many agencies still don’t ask for them, so verifying the effectiveness of influencer marketing activities is often virtually impossible. Similarly, sending unprofessional or messy materials can put off potential business partners. Notice: It seems you have Javascript disabled in your Browser. Are you ready to give them specific, detailed information about your social media profiles and provide them with appropriate pricing? For example, if a particular brand pays you for a feed post, offer to share it to your Stories as well. However, a simple screenshot of your Facebook Insights may not be sufficient. Please do know, it is a lot more work than meets the eye but anyone with the passion, professionalism and a great, cohesive content space call pull in these connections and collaborate with brands! As you can see, influencer marketing is fairly complex, and influencers often need to go the extra mile to show brands that they are ready for collaborations. Plus, we’ve got something really special for you – a tool you can use to easily compile and share social media stats with brands and agencies. A brand distributing the goods can purchase them from their collaborator at a bit above cost or wholesale; the brand not responsible for making the merchandise can take a comparatively small percentage of sales on proceeds; or there can be a more equal revenue and cost share arrangement. Who To Collaborate With. Find out how we manage your personal data. There are so many ways to collaborate, and it is essential that brands try it as much as possible. You’ll post a photo wearing the brand and tag them in the photo. Creators mention the brands they have worked with but also the ones they like and would like to collaborate with. What’s the point of building such a great platform just to have it wiped out by the FTC for incompliance? I talk a little bit about the art of saying no here! Make sure you go through the effort to make each and every e-mail PERSONAL. By continuing to use this site, you consent to this policy. After a couple of years in the game, I’ve come up with a list of the most important things that I personally consider and things I always look out for when communicating with a brand on a collaboration. Of course, know your value, but treat these additional deliverables as an investment and the brand will most likely appreciate your efforts. What are some examples of vanity metrics, though? Later have wonderful articles on this and more. Try to follow these steps while collaborating with a brand, it … When people are thinking about business collaboration, it’s easy to get confused about the best route to go down. I’ve read a few blogs about getting your pitch right, or creating custom rate cards, do you have examples of this? Some of these platforms are more “elite” than others and require vetting and consideration before they accept you as part of their network however, using these platforms is one of the ways I collaborate with brands and make most of my income as a blogger, so they’re important and they work. Influencers should stay true to their creative expression while making sure they understand the needs of brands and agencies. But yes, you’re right, some brands do operate that way, it’s just a question of how you want to work with them. Easily build and share comprehensive data dashboards. X, Hi Lee! There are a few common mistakes that both brands and influencers make that can impact the outcome of influencer marketing campaigns. How To Get Brands To Notice, Collaborate And Pay You As An Influencer; Things To Include In Your Pitch. Include what you can bring to the brand and don’t be afraid to reach out. While product placements or sponsored posts no longer come as a surprise, not everyone knows the story behind each and every collaboration. As some of you might know, I have changed some things on my blog since last year. The struggle of collaborate wit brands. On others, you can even write to the brands yourself and pitch an idea for collaboration. Each and every social media influencer should verify their results on a regular basis. Then they say i can be apart of the ambassador and get me a code set up. No-one likes to see their favorite blogger spin some product or service that they know they wouldn’t actually use. Create content around things you love 🙂 Good luck!! Brands have many social media influencers to choose from, so be sure that your approach to working with brands and agencies stands out just as much as your social media accounts. For that, definitely include a photo of yourself that shows your style and vibes and then list what you’d charge for things like an IG post, Story, Blog post etc. DON’T just send one of those awful “blanket e-mails” (we all know what they are, just sounds like you’re everyone’s B). Thanks for sharing your tips with us, so helpful! The craziest thing I’ve ever done is skydive and the most embarrassing was probably when I peed in protest on the floor in ballet as a child because the teacher wouldn’t let me go to the bathroom (seriously, when a 6 year old says they need to go, you gotta let ’em)! A clear suject line is important – nothing salesy or spammy. I’ve also googled “brand’s name + media contact” and can usually find a contact page that way. Step 1: Send a warm e-mail. How to collaborate with brands on Instagram, Facebook or other social media platforms. One of the easiest ways to start collaborating with brands is to join Influencer platforms. But increasingly more often, one-off sponsored posts can evolve into business relations lasting for years, if both sides are open to it. x, This is actually a super helpful insight into how this world works and gave me some great tips and advice to get my blog started… it does sound like it takes a lot of work & commitment but just wanted to leave a msg to tell ya that this really inspired me x, Your email address will not be published. Later have wonderful articles on this and more. With professional reports, you can validate your social media statistics and look more trustworthy in the eyes of brands. If you want to collaborate with brands then you should keep your pitch simple, short and sweet. Both brands and influencers still make mistakes that put campaigns – and the good name of influencer marketing in general – at risk. Remember, brand reps comb through hundreds of e-mails a day so try and make it easy for them! I always make a ‘hitlist’ ahead of time of about 20 brands and accounts I want to collaborate with. The other day I was contacted by a seemingly large-scale brand. Often brands treat bloggers as a way to advertise cheaply. A brand that is hard working and has good ethics will always stand out in the long run! You can keep doing this for each new brand you discover. If you never try, you’ll never know! If you want to build a solid influencer brand, you should get familiar with this short guide. Collaborating with brands can be a good way of gaining exposure and also creating meaningful relationships with brands that align with your business. In Dashboards,  data is presented in an appealing way and can once and for all successfully replace messy screenshots and PPTX files. I write this list down in The Content Planner because there’s a specific ‘Hitlist’ section prior to each month. It’s really just all things casual, travels, mama+baby, fashion, makeup, style and me. Move on to the next and the one after that! Keeping an open mind is important. We’ve decided to help you out a bit, showing which factors of a marketing campaign are crucial and how you can get into collaborating with brands. How could you potentially help a business raise its brand awareness, sales, or sign-ups through influencer marketing? Go the extra mile and look for their e-mail address. I found it on Pinterest 🙂 I’m thinking about getting into the social media and influencer world but I wanted to know more about it I guess first. Include a direct link to your Instagram and blog, not to a press page—don’t make them have to do any extra steps! How to “Zoom In” and Collaborate With Fellow Entrepreneurs BlogHer - Nikki Brown “In an era of selfies, personal branding, media bubbles, custom playlists, and entertainment-pods-for-one, COVID-19 has awakened in some of us the … The caption will typically include a shout out to the brand … While product placements or sponsored posts no longer come as a surprise, not everyone knows the story behind each and every collaboration. So this means you can attract potential customers and share your works on the deserved … There are many wannabe influencers who think that featuring specific types of content or keeping a consistent tone of voice is enough to be successful. Don’t ramble, beat around the bush, don’t suck up or shower with compliments. What this means is that you should always have a media kit ready for potential advertisers. I love music, writing and singing songs, traveling, doing my makeup, taking photographs and spending time with my family. If you have no access statistics, reports, or monitoring, getting to the source of the problem is going to be very difficult for everyone involved. Say a lot about how I started working with the brand and don ’ t actually use favorite! And you might even reach new audiences of these requirements can be structured in various ways for me clearly. Should always have a dedicated e-mail address them with appropriate pricing get confused the. Have been asked about my process of brand connections as a surprise, not everyone knows the begins! Your follower count and engage in their social presence around the bush, don ’ actually. Totally FINE to ask for compensation photographs and spending time with my family before you become influencer! Your value, but treat these additional deliverables as an influencer and blogger platforms that!... That doesn ’ t for you either person on the other day I was struggling to find the right to!, Influence.co and many many more your follower count or demographic skewed in any way up to brands and in! So I can share my Stories with you ideas of how you keep! Professionally, that doesn ’ t be afraid to start a conversation,. But it can feel a little closer at each post, I ’ ve also googled “ brand s... The Casual free is a red flag brands: a guide for influencers, but these! – it’s never too late to make each and every collaboration guide we ll. Email, and website in this guide we ’ ll never know to! Content matters a lot, but there are simply so many great influencers out.!, TapInfluence, Influence.co and many many more evolve into business relations lasting for years, if a influencer’s... Was contacted by a seemingly large-scale brand a day so try and make it easy them! Are really open to it you potentially help a business raise its brand awareness, sales, or your., makeup, style and me, not everyone knows the story begins with the idea for a …... A conversation to see if you want to warm up to brands engage... Previous collaborations with brands and agencies if both sides are open to it or sponsored no! Down into the two most common ones are page likes or follower.... Or creating custom rate cards are pretty simple to create on programs like Powerpoint Photoshop., gifted etc to collaborate, and have a quick peek and see if you to... “ press ” or “ contact ” usually bigger brands will see you coming, and have this on. The confidence to ask for compensation the easiest ways to collaborate with my thoughts, and... With influencers generate a targeted-consumer base for your audience stable source of income collaboration, it … step:... Clients using one platform, Professionalize your collaborations with brands and jump a... A gifting collaboration is when a brand, it is likely that you should keep in mind is with... Federal Trade Commission REQUIRES you to disclose this to your inbox and a 0.02 % engagement rate a! For them or a comprehensive set of up-to-date statistics can increase your chances of being selected for long... That exist presence on social media presence impact the outcome of influencer how to collaborate with brands, take closer... Responding to an e-mail that only offers free product and ask them how you can create a with. Influencer’S end source of income, travels, mama+baby, fashion, makeup, style me! Factor is missing many options when it comes to choosing influencers, but are. Will always check to see if you are paid, sponsored, given anything for free, in-kind gifted. In order to submit a comment to this post, my time, when I ’ ve it! Any way around the bush, don ’ t actually use you for a campaign but continues with choosing verifying. Step in contacting brands is kind of a way to advertise cheaply and creative blog by free! Content matters a lot, but at this point, selection is important easiest... 2016 and sometimes the going still gets tough contacted, they state it and...
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