It boils down to which brands. Hi there! They wouldn’t have reached out if they didn’t see something in you. When your business collaborates with another brand, it's one effective way of marketing. HOW TO RESPOND TO INSTAGRAM BRAND COLLABORATION EMAILS STEP 1: START BY ACKNOWLEDGING THE PERSON WHO SENT YOU THE EMAIL Start by writing a quick greeting, then state the name of the person who contacted you, followed by a ... FROM BRANDS will typically be more of an “INQUIRY” (brands asking if you want to collaborate or not). Simply google the company name plus “press release.” Thank you Kat for taking us behind your feed! Remember the 80/20 rule = 80% probably won’t respond and about 20% will. If I’m travelling, I shoot as much as possible to build a photo library for when I’m back home in Toronto. I shoot and edit a bunch of photos all at once at least every 2 weeks. If you have a business or brand, you can’t afford not to be on Instagram. We … It really helps, I just got asked for a first partnership on instagram and I really didn’t know what to ask them! Narrow down your audience to female travel bloggers ages 18-24 who travel on a budget to South East Asia with only their backpack. This post helped me a lot! Your first step should be to understand the brands specific need, wants, and asks. The video trend on Instagram is huge right now. We’re here to share our story and tips. How to Negotiate (Paid) Brand Collaborations is available for $120. The only way to communicate the brilliant idea is through email. You’re so excited that a brand finally reached out to you! This is THE BEST and MOST HELPFUL post I have read concerning blogging thus far. Some brands may ask for the photos you take and produce to repost on their Instagram page. Biggini Shoot • Collaborating with brand ambassador of Maharani Beer from Indore • Also, Pravesh Rana deserves an applause here! Here are a few examples of previous Instagram Collaborations: Mother’s Day Instagram Campaign with Bartells | Instagram Post 1, Instagram Post 2, Modeling for Julep Beauty | Instagram Video, Rocket Dog Footwear @ Coachella | Instagram Post. The key is to be VERY specific with who you want to target. Thank you for sharing!! I run 3 very different accounts, which all generate income for me. Next, when you send a DM through Instagram, users can see a preview of the message. Instagram Collaboration Scams Flag #3 Is Their Message Vague? So thank you ladies for asking me for guidance! Lots of moms I know collaborate with brands ONLY on Instagram with 500 or more followers! It also takes time for product to be shipped to you so that’s added on to the timeline! When a brand reaches out to you, that means they see value you in who you are and your work. <3. Say hello to Kat on Instagram @katgaskin. Thank you again! Check out the Content Planner (Instagram and website) and Salty Pineapple Shop (Instagram and website). How do we find this person? Introduction Instagram influencer outreach templates introduce your brand and directly get to the point of collaboration. Spend a few minutes customizing the message and you’ll triple your chances of receiving a response. Or maybe it was a restaurant? You may send messages based on these templates when you need to inform your followers about anything related to your brand, introduce them promotions, or just get in touch with them. I made 5 figures through organic Instagram reach and a marketing budget of a few hundred dollars. Once I share the caption on Instagram, I move it to the ‘Posted’ section. I always make a ‘hitlist’ ahead of time of about 20 brands and accounts I want to collaborate with. Love this. Writing a Brand Collaboration Email with Helpful Tips & Tricks People on the Instagram, Facebook, YouTube and other social media sites who has a good social media presence and have millions of user base known as influencers. For instance, if a brand wants to drive engagement to their page, what can you offer to send your followers over to their Instagram page? I appreciate it . I made sure that the monetary payment was fair because the brand planned to use my content outside of social media. Find a blogger or brand influencer you want to work with. Influencer marketing is a trending topic in content marketing. I always love your advice! Honestly the only way I agree to gifted/ trade for promotion partnerships is if: If I’m not passionate or excited about the brand, whether it’s paid or gifted, I will pass up the opportunity. But if you’re under the 10K mark and your engagement rate is above 5%, you should consider asking to be paid – even if it’s just $25 to initially cover photography or an hour of your time. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! Thanks! If you don’t have a blog, you can still work with brands! I had about 1,300 followers when I did my first collab. Does the brand only want a mention on Instagram stories? PS: You can prepare your caption ahead of time in Preview app too. But don't hesitate. They pop into DMs, leave comments and even go as far as sending emails to appear legitimate. It’s an effective way to grow your brand, connect with your exact customer and make sales. You may not always get a name (though sometimes you do — yay! Don’t be afraid to ask for what you want, demand what you’re worth and don’t back down. These users can influence the online marketing of your product and services. One Instagram friend asked me if she should charge a company for doing Instagram stories for an event during Seattle. Approaching brands can be daunting and often seen as rude, however I wouldn’t be where I am today if I sometimes hadn’t made the first move in asking for collaboration. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. When I’ve contacted them, I make note so I can follow up later. Leverage influencers to encourage user-generated content in your campaigns. These past month, I’ve had 3 wonderful ladies ask me about what to do about their first brand collaborations. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. She is going to tell you exactly how she manages her Instagram to collaborate with brands and promote both of her shops. Wondering the best way to contact a company? How do you balance everyday life with taking photos? I use it every day to organize my daily content across multiple social platforms, set monthly and weekly goals and plan my strategy. High-quality lifestyle photography. For example, I know I’ll need promotional product and lifestyle photos about a month before a new collection launch. I just received an email from a clothing brand and since I have not done a collaboration before I quite hesitant and was trying to figure out if it is scam etc. If all of this seems like a lot, I’ve bundled together 10 email negotiation templates you can use for your next brand collaboration. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Enjoy! I got my first brand collaboration email and I had no clue how to go about it. I try not to write captions when it’s time to post because it feels too forced if I don’t have an exact idea of what I want to say. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Sponsored Posts When you collaborate with Instagrammers, a good practice is to work with multiple influencers in a single campaign. I’d love to give you an idea of what type of content I could create for your campaign. Your email address will not be published. Quote, storytelling, generating comments, motivational, giveaway, promotional, a photo of me…). That’s my indicator for whether or not it will fit in my feed. We will briefly mention when and to whom you need to send this or that template. However, the process of the collaboration is a challenging part. I woke up to my first brand deal offer this morning and could not find any posts explaining everything you just did… So thank you so much!!! Thank you for sharing with us! It’s an effective way to grow your brand, connect with your exact customer and make sales. Instagram is powerful. Most of my bad experiences are from brands who make you ask questions. You should ask the brand how many social media posts they want. My content plan is a guide that I constantly tweak, sometimes even months ahead of time. Also, I am assuming if a fashion brand reaches out to me that means they will provide the clothing for free right? In terms of a content plan, I’m SO glad you asked! I t can be really exciting to collaborate on Instagram with another business owner or a blogger, but how on earth do you get started? I prefer to see my entire month at-a-glance to easily fill in my days. Friends featured in our Palm Springs photo shoot: @palmtreesandpellegrino & @kelseythisyear. So don’t feel pressured to ask all these questions in the initial email! I wasn’t really sure what was going to happen, but had a vague idea. This is why niching down is so important! It’s easier than you think. The difference between being a BRAND AMBASSADOR v.s. When a brand reaches out about a possible collaboration, I always send them a few examples of my previous collaborations to give them some ideas on how I can support them. They earn money when they successfully get people to purchase products from the company using their personal promo code. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. I had no idea when and how to start charging. I’ve almost forgotten what it’s like to get your first few collaborations because I’ve been creating partnerships with brands these past four years. I’m now very good friends with Jen (the owner and designer) and still wear and promote her pieces 4 years later. Instagram influencer marketing is all the rage, as you already know. The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others grow and be better. I am confused. Required fields are marked *. You can also use Social Blue Book to figure out your rates. I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. Very helpful. Brands know that influencer marketing works, and that Instagram is the best place for it. It's important to find someone you want to … They just work very hard to have GREAT engagement (say 5% of your followers are commenting and liking posts), and you must have a uniform feed. But soon, the people that fall for these ploys find themselves without a product or a cheaply made one at best and the company nowhere to be found. Well, in our experience, the best way to start out a collaboration is to approach someone with a flipp’n amazing idea. Please help. This is very exciting, but a little nerve wrecking lol. Not being afraid to ask questions and knowing it’s ok to say no if it doesn’t fell right are helpful reminders I gathered from your writing. You’ll be much more successful in sales if you know EXACTLY who you’re selling to. In fact, last year The Content Planner account only had 3,000 followers. While other brands plan on using the photos to publish on traditional media (newspaper ads, fliers, etc.) My name is Emma. Hi Emma I wanted to thank you for writing this post! I wish I knew all of these tips before I took my first brand deal. In 2019, I brought in $40,000 in revenue again, on top of my full-time job in aerospace and last quarter in grad school. This can create a lasting impression of your brand on Instagram. This was so helpful thank you for sharing!! Was it a clothing brand who reached out to you? Include short videos of your product on your feed. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach out to them, that’s when you make that crucial first impression. Should i pay for the shipping or not? Rap by : SHAD3.. And since our hearts are still in the Rasoda, you should totally checkout the OFFICIAL RASODE MEIN KAUN THA Collection in collaboration with @BewakoofOfficial. I also spend about an hour each week gathering photos to repost. THANK YOU. When a brand reaches out to you for a collaboration, you have to understand their goals in order to help you craft a package that will help solve their needs. Collaboration allows brands to share both costs and knowledge. This was so helpful as I woke up THIS MORNING to my first ever (legitimate) brand deal email. For instance, a brand's Instagram account can significantly increase their followers due to an influencer's actions. INFLUENCERS tend to have larger social media followings … I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! And it’s up to you to recognize your value as a content creator/influencer and ask to be paid. After 3 years of learning the ins and outs of content marketing, this is my planning process: First and foremost, I write everything down in The Content Planner, a physical planner for your blog and social media content. Personally, I’m balancing grad school, a full time job, and blogging with real life. If you have a business or brand, you can’t afford not to be on Instagram. Plan your content, post it to Instagram and see the profits roll in! A few companies have reached out to me and after reading your post I have felt a little more confident in communicating with them. An Instagram influencer campaign is a partnership between a brand and a popular Instagram account to promote a product or service. Then in my response, I go in for the kill and ask if they want to collab. Such great information, this really helped me to determine if I want to do it. 30 Instagram Direct Message Templates That Convert. Instagram is powerful. Thank you so much for this post, Emma. Thanks again! Before you agree to any terms and conditions, here are a few things you can do when a brand first reaches out to you: When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. AND if I absolutely love, love, love the brand and this partnership is going to help me grow and expand Emma’s Edition. The worst thing that could happen is they say no. But it’s up to you to ask the brand for their goals, timeline, and budget. Extremely helpful! Great post Emma! I also designed the planner, but I swear I’m not biased . Thanks Emma for this post! A brand reached out to me today asking to do a collaboration and I dont have a huge following background. Hey! Start out by finding out their goals and what they want from a collaboration and then go from there! Each account has its own ‘To Post’ folder on Dropbox and my phone. I’m glad I stumbled on your post. Kat is using Instagram to grow her brand and businesses. I keep it short. I have a fairly new blog and instagram. Furthermore, your account needs a strategy, so get planning. It’s also completely FREE. When a brand first reaches out to you through email, Instagram, or your blog, you should ask the brand what they’re specifically looking for in a collaboration. How to Collaborate with Influencers: Tip #4. Hi there, we use cookies to give you the best experience on our website and to help us improve our service. Budget of a few companies have reached out if they want to followers! 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